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OKX, a world-leading Web3 technology company and Training Kit Partner of Manchester City, have today kicked off a new interactive metaverse avatar campaign with the Club.

The new experience at playforthecity.com gives fans the opportunity to personalise their own digital avatars in Manchester City training kits and pre-match warm-up apparel with OKX branding.

To mark the kick-off, a hero video featuring top Manchester City players as giant avatars exploring Manchester as fans make their way to the stadium will be debuted in a multi-channel campaign during Manchester City’s home clash with fellow Premier League title contenders Arsenal. The video will announce the new experience and inspire fans to “Play for the City” and get their own personalised digital avatars in the Manchester City x OKX kit.